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Collection Page - Hero Banner Redesign

We replaced the oversized hero banner on the collection page, used as a dedicated landing page, with a smaller, targeted version improved product visibility and clarified the differences between products, helping visitors find the right product more effectively.

+39.88%

Revenue Per Visitor

+$69k

Estimated Additional Monthly Revenue

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    The Problem

    The collection page's oversized hero banner pushed product cards below the fold, with less than 50% of visitors seeing them. Additionally, the banner lacked clear context about the products, causing potential confusion and lower engagement.

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    The Solution

    We reduced the hero image and simplified the content to directly highlight which product is right each type of mum. This change improved visibility of product cards and provided clearer guidance for users, enhancing the browsing experience.

Collection Page - Hero Banner Redesign
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Mobile Only-Size-Recommendation-Dropdown

Moving dog sizes into a dropdown on the mobile homepage reduced scrolling, improving content visibility and user experience while lowering drop-off rates.

+44.01%

Revenue Per Visitor

+$30k

Estimated Additional Monthly Revenue

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    The Problem

    The mobile homepage required excessive scrolling due to prominently displayed dog breeds, causing visitors to disengage before reaching key content.

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    The Solution

    We streamlined the mobile homepage by moving dog size options into a dropdown. This reduced the need for scrolling, made critical content more accessible, and enhanced the overall browsing experience.

Mobile Only-Size-Recommendation-Dropdown
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Homepage - Changing Videowise Widget Placement Location

Relocating the VideoWise widget to the second spot on the homepage increased user engagement by presenting lifestyle and social proof content to visitors earlier.

+22.03%

Revenue Per Visitor

+$31k

Estimated Additional Monthly Revenue

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    The Problem

    The VideoWise widget was placed in the third spot on the homepage, making it less visible to visitors. This limited exposure to valuable lifestyle content, which demonstrated real customer experiences and the social proof needed to build trust and drive conversions.

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    The Solution

    We moved the VideoWise widget to the second spot on the homepage. This gave it higher prominence, showcased relatable videos of real dogs enjoying the beds, increased engagement, and built trust with potential customers.

Homepage - Changing Videowise Widget Placement Location
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Cart Page - Free Shipping Text

Changing the cart text from "Shipping Calculated at Checkout" to "Free Shipping" provided users with clear and upfront information, reducing uncertainty and enhancing the perceived value of the purchase.

+8.91%

Revenue Per Visitor

+$86k

Estimated Additional Monthly Revenue

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    The Problem

    The cart page stated "Shipping Calculated at Checkout," leading users to assume high shipping costs—especially for bulky items like guitars. This created uncertainty, reduced perceived value, and contributed to abandoned carts and lost sales.

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    The Solution

    We replaced the unclear message with "Free Shipping" on the cart page. This emphasized the brand's free shipping policy, providing transparency, eliminating doubts, and reinforcing the value of the purchase, encouraging more users to complete their transactions.

Cart Page - Free Shipping Text
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Homepage - Hero Banner Redesign

Redesigning the homepage banner to feature review stars and value propositions increased conversion rates by leveraging social proof and improving clarity of the offering.

+13.48%

Conversion Rate

+7.55%

Reached Checkout

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    The Problem

    Visitors landing on the homepage lacked immediate trust signals and clarity about the value offered, leading to hesitation and lower conversion rates. We sought to address this by integrating elements that build trust and communicate value right from the hero section.

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    The Solution

    We redesigned the homepage banner to prominently display review stars as social proof and added clear, concise value propositions to articulate why the product is worth purchasing. These changes aimed to create a stronger first impression and foster trust.

Homepage - Hero Banner Redesign
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Product Page - Adding Trust Icons below the ATC button

We replaced redundant payment method buttons below the ATC with trust badges highlighting "30-Day Risk-Free Returns" and "100% Quality Assured" to make better use of valuable space and boost customer confidence at a critical decision-making point.

+21.51%

Revenue Per Visitor

+20.82%

Add To Cart Rate

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    The Problem

    The area beneath the ATC button was underutilized with redundant payment method options. This valuable space could be better used to build trust with hesitant customers, addressing concerns about product quality and return policies to drive more conversions.

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    The Solution

    We replaced the "Shop Pay" and "Additional Payment Methods" buttons under the ATC with trust badges showcasing "30-Day Risk-Free Returns" and "100% Quality Assured." This change aimed to leverage trust-building statements to increase ATC clicks and conversions.

Product Page - Adding Trust Icons below the ATC button
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Our Customer Reviews

Logan
Conversion Rate Increase: +300%
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There were two points in working with Ecom Surge when I knew I made the right decision. First when we hopped on our consultation call Sagi had experience and data behind every action he recommended. I could tell he was a pro with real industry experience. Second... after just 1 week of adjustment recommendations my website conversion rate increased by 200% which was absolutely huge for me.

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Brian
White Label Clients Managed: 4
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Ecom Surge is a great asset to any agency looking to scale their clients revenue. I hired them to help my agnecy with CRO and A/B Testing. They are professional and results driven - which makes for a great combination!

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Josh
White Label Clients Managed: 8
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Working with Ecom Surge has been an incredibly rewarding experience for my e-commerce clients. Their expertise in conversion rate optimization (CRO) is nothing short of exceptional. They possess a deep understanding of e-commerce dynamics and consumer behavior, which they skillfully apply to drive significant improvements in website performance and sales conversions.

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Edden
Conversion Rate Increase: +215%
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Sagi was great! Super easy to talk to and work with. He understood exactly what I wanted. I had him do an audit on my ecom store and within the first week I already saw tremendous improvement on my site. There is still alot more I need to do to my site with the checklist he provided, but all in all, extremely happy!

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Amareen
Additional Monthly Revenue Generated: +$60k
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Ecom Surge is the team you need before making any further steps in your company's growth plan. They analyze your website and provide data-driven insights to increase conversions like no other. They are the best team you can hire when trying to find ways to improve sales on your website. I will definitely be working with them again! Amazing work, thank you so much. Also, very timely.

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Andrew
Additional Monthly Revenue Generated: +$100k
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In the first month of our partnership, not only did Ecom Surge perform an in-depth audit that paved the way for our collaboration, but they also ran two successful A/B tests. The first test resulted in a 48% increase in traffic through the collection page, and the second test led to an 18% increase in the conversion rate through the homepage. Overall, I couldn't recommend them enough and am excited to see what the next few months hold.

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