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We replaced the oversized hero banner on the collection page, used as a dedicated landing page, with a smaller, targeted version improved product visibility and clarified the differences between products, helping visitors find the right product more effectively.
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The collection page's oversized hero banner pushed product cards below the fold, with less than 50% of visitors seeing them. Additionally, the banner lacked clear context about the products, causing potential confusion and lower engagement.
We reduced the hero image and simplified the content to directly highlight which product is right each type of mum. This change improved visibility of product cards and provided clearer guidance for users, enhancing the browsing experience.
Moving dog sizes into a dropdown on the mobile homepage reduced scrolling, improving content visibility and user experience while lowering drop-off rates.
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The mobile homepage required excessive scrolling due to prominently displayed dog breeds, causing visitors to disengage before reaching key content.
We streamlined the mobile homepage by moving dog size options into a dropdown. This reduced the need for scrolling, made critical content more accessible, and enhanced the overall browsing experience.
Relocating the VideoWise widget to the second spot on the homepage increased user engagement by presenting lifestyle and social proof content to visitors earlier.
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The VideoWise widget was placed in the third spot on the homepage, making it less visible to visitors. This limited exposure to valuable lifestyle content, which demonstrated real customer experiences and the social proof needed to build trust and drive conversions.
We moved the VideoWise widget to the second spot on the homepage. This gave it higher prominence, showcased relatable videos of real dogs enjoying the beds, increased engagement, and built trust with potential customers.
Changing the cart text from "Shipping Calculated at Checkout" to "Free Shipping" provided users with clear and upfront information, reducing uncertainty and enhancing the perceived value of the purchase.
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The cart page stated "Shipping Calculated at Checkout," leading users to assume high shipping costs—especially for bulky items like guitars. This created uncertainty, reduced perceived value, and contributed to abandoned carts and lost sales.
We replaced the unclear message with "Free Shipping" on the cart page. This emphasized the brand's free shipping policy, providing transparency, eliminating doubts, and reinforcing the value of the purchase, encouraging more users to complete their transactions.
Redesigning the homepage banner to feature review stars and value propositions increased conversion rates by leveraging social proof and improving clarity of the offering.
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Visitors landing on the homepage lacked immediate trust signals and clarity about the value offered, leading to hesitation and lower conversion rates. We sought to address this by integrating elements that build trust and communicate value right from the hero section.
We redesigned the homepage banner to prominently display review stars as social proof and added clear, concise value propositions to articulate why the product is worth purchasing. These changes aimed to create a stronger first impression and foster trust.
We replaced redundant payment method buttons below the ATC with trust badges highlighting "30-Day Risk-Free Returns" and "100% Quality Assured" to make better use of valuable space and boost customer confidence at a critical decision-making point.
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The area beneath the ATC button was underutilized with redundant payment method options. This valuable space could be better used to build trust with hesitant customers, addressing concerns about product quality and return policies to drive more conversions.
We replaced the "Shop Pay" and "Additional Payment Methods" buttons under the ATC with trust badges showcasing "30-Day Risk-Free Returns" and "100% Quality Assured." This change aimed to leverage trust-building statements to increase ATC clicks and conversions.